The project aims to help artists and culture professionals develop new services by developing an entrepreneurial mindset and taking on board 21st-century skills in order to better reach out to their audiences in the new socio-cultural context and to develop their potential as creativity skills coach in business, community work, formal and non-formal education and training. The project also aims to develop adult learning models and material to better convey the creativity skills offered by the culture professionals into innovative thinking skills for adult learners.